How did you attract your audience?

http://www.youtube.com/watch?v=dWYFU5_hihQ 

1. How did you capture their interest in the opening?

2. How did you target your gender, what characters could they identify with/appeal to them?

3. How did you appeal to your age group, and the audience who watches Thrillers?

4. Evidence of your survey monkey - what did you learn about meeting their expectations & interests?

5. Comparison with successful Thrillers similar to your audience (with trailers)/images.

Audience Feedback Charlie Brooker Youth TV 

Who would distribute your film?

How film distribution works

revolver films - UK distributor

AS Thriller Evaluation Mark Scheme

Some examples of how you can evaluate your Thriller

Deck of Cards - 1 to 7 overview of the question, content, how to present (look at Beth & Beckie's)

In pairs explain to each other

Joker - mark scheme, criteria 1,6&7

Look at Danica, Georgina & Andreas - why low?

Question 7: Prezi/9 frames

EVALUATION ACTIVITY 7

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

Answer the question - a conclusion of how you have progressed in skills/understanding of filmmaking

Concentrate on editing, sound and camerawork.

Grab 9 frames from both tasks side by side 

Include your screen captures of editing, sound mixing and shooting from your blog

For sound - upload the sounds of your film from garageband

Colour code your responses by student so we know who has answered what

What have you learned about filmmaking/progressed your skills from Preliminary to Final Film?

Camera: shot types & framing/composition, variety of angles, exposure & focus

Editing: Continuity (180 deg rule, match on action, shot rev shot), Pace

Sound: Foley & ambient sounds, scoring the soundtrack of the film to the action, overdubbing dialogue

Lighting & Colour Grading

Make sure you mention the 180 degree rule, match on action and shot/reverse shot

Question 6: Blog & shoot/edit screengrabs

EVALUATION ACTIVITY 6
What have you learnt about technologies from the process of constructing this product?

Gather images of the technology that you have used to create your film. This might include kit like the camera, lighting and sound equipment but can also include software, internet sites etc.

Remember that you need to highlight what you have learnt about the technology. What can you do with it? What skills have you developed?

Drop the image onto your blog and annotate it, adding all the programs and other technology you have used as screengrabs and what you learnt about it/from using it - USE YOUR DEVELOPMENT POSTS TO GET THESE SHOTS. Your written text need only be minimal. You could include reference to all the online and computer programs you have used such as youtube, facebook, blogger, final cut, after effects, photoshop, garageband, etc.

Question 5: Prezi/Blog with Video

EVALUATION ACTIVITY 5
How did you attract/address your audience?

You could use YOUTUBE's annotation tools to add NOTES, SPEECHBUBBLES, and LINKS to your video:

posting annotations to youube

These annotations will highlight the ways in which your Film Opening links to other similiar films in order to attract the particular Audience you have previously identified. Alternatively you could use still images of your film and embed these as a Prezi with notes or as images in a written blog entry.

You should embed examples of your audience feedback also from your focus group (vox pops taken on your phones)



















Your annotations will refer to

Genre conventions,
Music & Effects,
Use of characters & story,
Similarities with other movies,
What you have identified as the Unique Selling Point of your imaginary film,
Evidence of your audience feedback (quotes) from your production companies youtube & facebook pages

Question 4: Audience Profile

EVALUATION ACTIVITY 4
Who would be the audience for your media product?

You should have a drawing of your target audience member and an explanation of what kinds of taste they might have

what age and gender
where they would shop
what music they would listen to
what their favourite TV & Films would be, etc.
would they watch independent films or mainstream

make sure you have taken a photo of it, post it on the blog and write a few notes on why they would watch your film.

Question 3: Directors commentary

EVALUATION ACTIVITY 3
What kind of media institution might distribute your media product and why?

For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your opening.

You will need to script the voiceover which deals with institutional issues to include:

a discussion of your production company name and logo and the role of such companies

What does a production company do?
The idea of a film Distributor and who that might be and why.
Where the money might have come from for a film such as yours
Why the various people are named in the titles- which jobs appear in titles and in what order and how have you reflected this?
What your film is similar to 'institutionally' (name some films which would be released in a similar way)

You need to refer to actual company names and processes so you will need to go back to the early posts on film companies and maybe do a bit more research

When you have scripted, record the voiceover using Final Cut on a new audio timeline, then export to quicktime and embed on blog.

Question 2: Screen capture

EVALUATION ACTIVITY 2
How does your media product represent particular social groups?

Pick a key character from your opening. Take a screengrab of a reasonable sized image of them. Think of one or more characters from other films with some similarity to them (but maybe some differences too!), find an image on the web of that/those characters and grab it as well. Drop the two into Photoshop, as a split screen. Export this splitscreen image as a jpeg then drop onto your blog and describe the similarities and differences in terms of appearance, costume, role in film etc.

So for example if you have a lone cop type character, look for other stereotypes of lone cops to compare him with...

What are you saying about gender - male female expectations in a thriller, a predominantly male genre?

Evaluation question 1: 9 frame analysis director commentary

EVALUATION ACTIVITY 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

Remember when we looked at 9 frames from Art of the title sequence? Well now it's your turn to do the same with nine of your frames.

You should go through the final version of the project and select nine distinct frames which you screengrab and drop into a photoshop template in the same style as the website. You will be using these to write about how typical or not of opening sequences your particular design is, so choose them carefully.

Once you have the nine frames neatly in Photoshop, screengrab the whole thing and post to your blog, then write (or record a voiceover commentary) analysis of how you have used such conventions.

The aspects we would like you to consider across your nine frames are:

1. The title of the film, font, style & effects
2. Setting/location
3. Costumes and props
4. Camerawork (Smooth, Framing, Composition)
5. Continuity Editing
6. Sound & Foley
7. Story and how the opening sets it up
8. Genre and how the opening suggests it
9. Image Control & Lighting